marketing mix
4C'S
We need to base our marketing mix on a framework that perfectly fits with our product and strategy in order to make our product successful. Our main goal is to implement our brand into the minds of our potential clients in order to maximise the potential benefit to the firm. Our positioning philosophy will be based on value as we designed the tequila to be a combination of a quality drink wrapped in a unique bottle. While being unable to compete with the big tequila brands, our product offers a service that does not currently exist on the Belgian spirits market. Therefore, Quieta has to be a tequila able to maximise the value perceived by the customer by combining the two aspects written above.
We have chosen Kotler’s “4Cs model” over the “4Ps model” (Product, Price, Promotion, Place to buy) as it is the optimal solution to take the client’s point of view into account. This strategy is focused on what the consumer needs, How he values our product, where he wants to purchase it and the communication needed in order to reach him.
