convenience
To correctly fill this part, we must ask ourselves “Where does the client want to purchase our product?”. Spirits can be sold at multiple points: supermarkets, specialized liquor stores (less developed in Belgium) and bars among others. For our product to commercialize itself, clients must know exactly where to find our product.
The first step will be the partner bars and events that Quieta will be partner with. Experimenters who visit these bars love to try new things and the barmen have agreed to promote Quieta. In addition, consumers have to be able to buy the product at stores. Retailers are not our initial target as only a small percentage sell premium tequila (Hypermarché Carrefour Auderghem for example) but contacting small distributors like Chez Rob, La Grande Epicerie and Boire & Fumer. Another point of sale will be our partner ships with the trending concepts of “apéros” in Brussels, as we have concluded deals with “Skybar 58” and plan on raising the number of partners. Finally, the Quieta will be available in the pop-up stores but we decided to talk about the concept in our communication strategy as it helps us interact with the client.
Once our brand awareness rises and tequila’s popularity is widespread, large retailers will be attracted by the product. Therefore consumers will have many ways to acquire Queta.
